This month Beverage Marketing Technologies, Katonah, N.Y. is testing its ChoiceMaster™ kiosks in a handful of Sam’s Club locations. Consumers can use the kiosk to find out what type of wine goes with which dish, how much wine and spirits are needed for a party, and print out recipes.  

James Greaves, President of Beverage Marketing Technologies, says the kiosks, also located in several major supermarket, drug and liquor chains, are ideal for a place like Sam’s, which is largely self service. “The kiosks are a way for their consumers to learn about the products,” he says. 

 That is also why the Army/Air Force Exchange Service has ordered about 100 ChoiceMaster kiosks for its larger stores on military bases. “One of the major reasons AAFES is putting them in is because the kiosk provides so much information to both their staff and their consumers,” Greaves says. “They have a lot of problems getting trained people to understand these products because they typically hire people who are transferred every few years, “ he says. To help train employees, Beverage Marketing Technologies may team with major wine companies and microbrewers, like Sam Adams, to develop training videos and other learning tools that can be accessed at the kiosk.