How
Information about alcohol beverages is delivered through a consumer interactive kiosk, and allows the consumer to learn about products, categories, food matches, recipes, etc. through touch screen menus.

When
The consumer can get detailed wine, spirits, and beer brand information at a touch of the kiosk's screen.  A complete description of the product, notes from the winemaker, distiller, or brew-master, history of the product, latest awards and ratings, and serving suggestions are typically provided by the brand owner.  The ChoiceMaster kiosk also provides hundreds of drink and food recipes, and prepares shopping lists for parties.  A consumer using ChoiceMaster can learn about wine varietals, their favorite beer style, or how single malt scotches are made.  The system will offer suggestions for wine and food pairings, just by touching the screen.  All kiosks are equipped with a high speed printer, so all information can be printed instantly.  A scanner allows a bottle to be held up to the kiosk to go directly to the bottle's information screen.

Where
ChoiceMaster kiosks can be found at some of the finest retailers of wines, spirits, and beers.  Initially, ChoiceMaster will be available in stores using the Atlantic Systems, Inc. point-of-sale system.

Who
Touch the [Contact Us] button for contact information.

Why
Take the hands-on approach to building retail sales and brand awareness.  No other in-store computer information system gives you such a flexible and complete way of serving your customers.  Product information consists of online listings or category sponsorships via video ads.

On-line Listing

• Up to three pages of detailed, full color product description.
• Product shot or label on each page.
• Highlighted listing within beverage category.

Category Sponsorship

• On-line listing outlined above.
• Product advertisement incorporated into full-motion, continuous loop video with audio.
• Named as the preferred brand in drink recipes.
• Recommended brand listed in party planner.

ChoiceMaster is an independent, equal access medium for the adult beverage industry and is not supported by any particular company or group of companies.